Our Story

At Joyii, we don't just sell toys—we live and breathe them. Our story began with a shared love for collectibles and a big dream. Founded by a team of lifelong collectors and dedicated enthusiasts, we've transformed our personal passion into our professional purpose: to bring the most thrilling, innovative, and high-quality toys and figures to the Oceania market.

We are proud to partner with URDU, supplying their exquisite range of collectibles to retailers across the region. This collaboration allows us to channel our passion into providing authentic, sought-after products that we truly believe in.

We know the electric thrill of the hunt and the pure magic of unboxing a new treasure because we are you. We are the collectors meticulously arranging displays, and the kids (at heart) imagining epic adventures. This insider passion is what we bring to every partnership.

We proudly specialize in supplying a focused portfolio of high-demand collectibles to independent toy stores, beloved bookshops, and dynamic online retailers across Oceania. From iconic action figures and coveted licensed goods to groundbreaking new brands you need to discover, we curate what's next.

It's the joy of discovery for a child, the pride of a complete collection for a fan, and the trusted partnership we offer every retailer.

Join us on our mission to spread joy. Explore our digital catalogue and discover how partnering with Joyii can bring a new dimension of excitement to your shelves.